DO ‘BIG’ COOLING BRANDS ALWAYS OFFER THE BEST SOLUTIONS?
A few weeks on from Transtherm’s joint DCS Award win for Cooling Innovation of the Year in the Data Centre market, alongside client 2bm, I’ve been putting some thought into how specifiers can select the right brand. And why the ‘right’ brand isn’t always the ‘big’ brand.
Last week was our first significant
industry award. The shortlist was impressive and we didn’t expect to win
against such a plethora of reputable names and big budget projects. But we did
win (we shouldn’t be so modest) and it set us thinking – if we assumed those
other contenders would beat us, what’s stopping potential clients thinking the
same? Is there a trend in our industry to assume that a ‘big’ brand will
automatically offer the best solution, and what does ‘big’ really mean for our
For some it means longstanding,
well-established brands which have stood the test of time. For others it means
manufacturing power, the size of their sales force or the breadth of their
product portfolio. Personally, I rate engineering skill, and a customer-centric
approach to system design over all of these attributes. But which of these
variables should be considered essential when selecting a manufacturing
When it comes to marketing our
products, services and expertise, we have always preferred to lead the
conversation on industry hot topics, rather than blow our own trumpet. Offering
intelligent and well-considered debate and solutions to customer pains, but
rarely banging the drum to announce that we’ve innovated, excelled or achieved.
We do all those things weekly, not for the accolades and awards, but for the good of our customers and their end users. And because it’s what we’re passionate about. This DCS Award shows that we can not only compete with the best in our industry, but we can far exceed their offering in many cases.
To that end, let me share just
three of the ways in which I feel, Transtherm (the award-winning cooling
specialist!) competes with the brands you may consider, bigger or more
You may be surprised to learn that Transtherm
operates from a 30,000 sq ft manufacturing
facility, with an additional 14,000 sq ft production site dedicated to R&D
and bespoke build projects. This is in addition to our expansive office
headquarters, home to our rapidly expanding team of mechanical, electrical and
robotics engineers, finance department, aftersales specialists and a range of
talented support staff.
all our equipment is manufactured in the UK, at our multi-site facility in
Coventry, by a skilled team of operatives – all of whom are directly employed
and trained to the highest standards. Working with a supply chain of
class-leading equipment and component manufacturers, we deliver to site
innovative products with ‘plug and play’ installation and can say with
confidence that we are best equipped
to handle a range of build requirements, logistical deadlines and niche project
Specifying plant which is built in the UK can reduce lead
times by up to 17 weeks, a major logistical plus point, when some major
established brands are citing lead times of up to 22 weeks for delivery to
Proven engineering skill for non-catalogue products
Industrial cooling is rarely a
one-size-fits-all solution, but all too often, standard ‘catalogue’ solutions
are specified with no real consideration for weather data, site-specific
variables and other key factors.
We combine customer specification requirements such as noise
restrictions, CAPEX budget, connectivity and efficiency ratings with accurate
regional weather data and site-specific information such as installation restrictions,
corrosion potential and ongoing operation processes. This ensures we design and
manufacture plant which represents the lowest cost to the environment with
minimal maintenance burden.
We believe that’s how things should be done, every time.
It’s an ethos which has secured us work on some of the UK’s most complex and
prestigious cooling projects, convincing many clients to switch to Transtherm
products from competing technologies.
From simple yet effective adaptations like extended legs, or
mesh to prevent leaves entering the EC fans, to full bespoke builds, such as
our innovative space saving half-V adiabatic cooler or our angled coolers which
are specifically designed for containerised shipment without compromising on
performance. We continue to push the boundaries of innovation for the good of
our customers and their end users.
‘from the horse’s mouth’
Just like our work with 2bm, in which we successfully
delivered a budget-friendly, compressor-less retrofit cooling solution suitable
for legacy data centres, we have a wealth of joint case studies showcasing our
work across our core sectors. Importantly these case studies don’t just detail
the products delivered, they highlight our engineering skill and our complex
problem-solving approach. For us, it’s vital to be able to prove to potential
customers that organisations just like yours trust our capabilities time and
time again, and are willing to validate our sales and marketing claims.
Would you like to see some of our case studies? Email me
direct on email@example.com or InMail me on LinkedIn.